Australia’s greenlife sector softens slightly but confidence about the future remains strong – with new insights now available from the latest national nursery survey.
Want a quick snapshot?
1 in 2 growers are investing in infrastructure, tech and training
$2.65 billion in sales – 4% down on last year
Landscape, consumer and environmental markets show promise for future growth
22,500 people employed across the nation and in every state and territory
72% of growers are confident about the sector’s future
Explore the findings in this month’s Nursery Paper – including benchmarking insights and business performance data to help you stay competitive.
Cultivating excellence through accreditation: Alpine Nurseries
Alpine Nurseries – one of Australia’s largest and most respected wholesale growers – has officially added another feather to its cap.
In June, the team achieved Nursery Industry Accreditation Scheme Australia (NIASA) accreditation, formally recognising the quality, professionalism and scale they've long been known for.
Green Expo is happening next week! Have you registered?
Taking place from 29–30 July, Green Expo brings the horticulture industry together to showcase what’s growing in our sector – from plants and packaging to tools, tech and business services.
GIA’s constitution requires us to appoint a Nominations Committee each year to receive nominations for the Board of Directors and to put forward suitable candidates for election by the membership.
The Committee must comprise one serving GIA Director and two appropriately qualified individuals independent of GIA. We are delighted to announce the appointment of this year’s Board Nominations Committee:
Carole Fudge (Benara Nurseries)
Neil Rechlin (NextGen Group)
Nick Hutchinson (GIA Board Director)
This year, two vacancies arise on the board as Ben Grange and Davina Boyd complete their maximum permitted terms as Directors. GIA will be opening the nominations for these vacancies on 27 August 2025, with the deadline for nominations to be submitted on 14 October 2025.
Successfully elected nominees will be announced at Annual General Meeting which will be held online on Thursday, 27 November 2025.
New campaign makes plants the hero of home wellbeing
A national PR push is putting indoor plants back in the spotlight – helping more Australians see them as essential, not optional.
The campaign encourages people to ‘Air Curate’ their homes, tapping into the science-backed benefits of indoor greenery, including improved air quality and mental wellbeing (RMIT Healthy Homes Study).
With TV personalities Mitch and Mark leading the charge, the message is simple: plants aren’t just pretty – they’re purposeful.
What’s in it for you?
More reasons for Aussies to prioritise plant purchases – even during a cost-of-living crunch
Increased visibility of indoor plants as wellness products
Sharable, relatable content to help drive consumer interest at the retail level
A good news story you can echo in your own marketing
Spread the word: a healthier, happier home could start with just one plant.
To stay resilient and competitive, the Australian nursery industry is developing a sustainability program to support continuous improvement and showcase best practice in climate action, resource use and environmental management.
To inform this work, leading trans-Tasman sustainability firm thinkstep-anz is conducting a Life Cycle Assessment (LCA). They bring sector experience from current LCA projects with the Australian onion, melon, and mushroom industries, and have supported New Zealand Apples and Pears and Aquaculture New Zealand.
A short, confidential industry survey is coming soon. Your input is essential to ensure the results reflect reality.
Questions? Contact Haoran at Haoran.lei@thinkstep-anz.com.
Look out for our next eNewsletter on 6 August!
With thanks to our partners and supporters
Greenlife Industry Australia, PO Box 9002. Deakin ACT 2600., , Canberra,,ACT,,,
This newsletter is funded by Hort Innovation using the Nursery levy and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.
You are receiving this email because you are a member of Greenlife Industry Australia, your state association, or have been identified as a key stakeholder of the nursery and garden industry in Australia.
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